Analytics Bearer Token

Mixpanel REST API

Product analytics API for tracking user behavior

Mixpanel provides product analytics that help teams understand user behavior and make data-driven decisions. The REST API allows developers to track events, update user profiles, query analytics data, and manage cohorts programmatically. Used by thousands of companies to build better products through behavioral analytics and experimentation.

Base URL https://api.mixpanel.com

API Endpoints

Method	Endpoint	Description
POST	`/track`	Track a single event for a user or anonymous visitor
POST	`/import`	Import historical events with custom timestamps
POST	`/engage`	Set or update properties on a user profile
POST	`/groups`	Create or update group profiles for group analytics
GET	`/query/insights`	Query insights report data including trends and funnels
GET	`/query/events`	Retrieve raw event data with filters and date ranges
GET	`/query/funnels`	Get funnel conversion data for specified event sequences
GET	`/query/retention`	Query retention cohort data for user segments
POST	`/cohorts`	Create a new cohort based on user properties or behaviors
GET	`/cohorts/list`	List all cohorts in the project with metadata
GET	`/engage/properties`	Retrieve user profile properties for specific users
DELETE	`/events/delete`	Delete events matching specified criteria
GET	`/query/segmentation`	Get segmentation report data with breakdowns
POST	`/lookup-tables`	Upload or update lookup table data for enrichment
GET	`/events/properties/top`	Get top property values for a specific event

Code Examples

# Track an event
curl -X POST https://api.mixpanel.com/track \
  -H 'Content-Type: application/json' \
  -H 'Authorization: Bearer YOUR_API_TOKEN' \
  -d '{
    "event": "Page Viewed",
    "properties": {
      "distinct_id": "user_12345",
      "page_name": "Dashboard",
      "time": 1704067200,
      "$insert_id": "evt_abc123"
    }
  }'

# Query insights data
curl -X GET 'https://api.mixpanel.com/query/insights?project_id=YOUR_PROJECT_ID&from_date=2024-01-01&to_date=2024-01-31' \
  -H 'Authorization: Bearer YOUR_API_TOKEN'

// Track an event
const trackEvent = async () => {
  const response = await fetch('https://api.mixpanel.com/track', {
    method: 'POST',
    headers: {
      'Content-Type': 'application/json',
      'Authorization': 'Bearer YOUR_API_TOKEN'
    },
    body: JSON.stringify({
      event: 'Button Clicked',
      properties: {
        distinct_id: 'user_12345',
        button_name: 'Subscribe',
        page: 'Pricing',
        time: Math.floor(Date.now() / 1000)
      }
    })
  });
  return response.json();
};

// Update user profile
const updateProfile = async () => {
  const response = await fetch('https://api.mixpanel.com/engage', {
    method: 'POST',
    headers: {
      'Content-Type': 'application/json',
      'Authorization': 'Bearer YOUR_API_TOKEN'
    },
    body: JSON.stringify({
      $distinct_id: 'user_12345',
      $set: {
        email: 'user@example.com',
        plan: 'premium',
        signup_date: '2024-01-15'
      }
    })
  });
  return response.json();
};

import requests
import time

# Track an event
def track_event():
    url = 'https://api.mixpanel.com/track'
    headers = {
        'Content-Type': 'application/json',
        'Authorization': 'Bearer YOUR_API_TOKEN'
    }
    data = {
        'event': 'Purchase Completed',
        'properties': {
            'distinct_id': 'user_12345',
            'product_id': 'prod_789',
            'revenue': 99.99,
            'currency': 'USD',
            'time': int(time.time())
        }
    }
    response = requests.post(url, json=data, headers=headers)
    return response.json()

# Query funnel data
def get_funnel_data():
    url = 'https://api.mixpanel.com/query/funnels'
    headers = {'Authorization': 'Bearer YOUR_API_TOKEN'}
    params = {
        'project_id': 'YOUR_PROJECT_ID',
        'from_date': '2024-01-01',
        'to_date': '2024-01-31',
        'funnel_id': '12345'
    }
    response = requests.get(url, params=params, headers=headers)
    return response.json()

result = track_event()
print(result)

Connect Mixpanel to AI

Deploy a Mixpanel MCP server on IOX Cloud and connect it to Claude, ChatGPT, Cursor, or any AI client. Your AI assistant gets direct access to Mixpanel through these tools:

track_user_event Track custom events for users with properties and metadata for behavioral analysis

update_user_profile Set or increment user profile properties including demographics and custom attributes

query_analytics_insights Retrieve analytics insights including trends, funnels, and retention data for specified date ranges

manage_cohorts Create, update, or retrieve user cohorts based on behavioral criteria and property filters

export_event_data Export raw event data with filters for analysis or integration with other systems

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Mixpanel REST API

API Endpoints

Code Examples

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